Joel Bersh Joins Aaron Industrial Solution’s Managerial Team

by AaronEquipmentCo6. November 2020 08:25

joel-berishAaron Equipment Company, the industry leading dealer in used process and packaging equipment sales, announced that Joel Bersh has been named Managing Partner of Aaron Industrial Solutions (AIS), a newly formed company that will provide auction, liquidation and consulting services.

Joel is a 30-year veteran in the industrial auction business and has comprehensive expertise in metalworking, foundries, plastics, construction, printing and other industrial assets. He has successfully managed more than 500 auctions over the past 17 years valued in excess of $200 million.

Joel is licensed in 12 states and with current reciprocity agreements can conduct auctions in most of the United States. He has been a member of the Association of Machinery and Equipment Appraisers (AMEA) since 1991 and is a Certified Equipment Appraiser (CEA). He is also an active member of the Machinery Dealers National Association (MDNA) and the Industrial Auctioneers Association (IAA).

Joel will lead AIS with Bennett Cohen, Managing Partner, who has worked at Aaron Equipment for more than 30 years. AIS was formed to expand Aaron’s current auction business and offer Aaron’s current and future clients the deep knowledge and creativity that Bennett and Joel bring to the industry. AIS will fulfill a need in the process, packaging, chemical, food and other industries, allowing stakeholders a new opportunity to monetize their assets.

“We are incredibly excited to have someone with Joel’s talent, reputation and acumen join the Aaron team,” said Alan Cohen, CEO of Aaron Equipment. “We have known and worked with Joel for many years and are pleased he has agreed to come on board. Joel and Bennett form a great leadership team that will allow us to expand and grow our auction business significantly!”

“Our strategy has been to build the industry’s most comprehensive solution for our customers to efficiently source high quality used equipment: market, monetize, finance and manage their existing assets. The formation of Aaron Industrial Solutions is another significant step towards that goal.”

Learn more about the commitment to auction, liquidation and consulting services for used industrial equipment that drew Joel to Aaron Industrial Solutions at Contact Joel Bersh at 630-669-9745 and Bennett Cohen at 630-350-2200


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