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For more information on listing your equipment with Aaron contact Ricky Schmidt or click here for more information on our listing services.

Joel L. Bersh, CEA Managing Partner, Aaron Industrial Solutions

JD Sherman


Joel has been involved in the distressed asset industry since 1987. He has a deep and comprehensive expertise in metal working, plastics, woodworking, construction, printing, and bindery assets. Joel has worked for two major Chicago-area machinery dealers, as well as a national auction company.

A recognized industry leader, Joel has delivered keynote addresses at the American Society of Appraisers (ASA), the Machinery Dealers National Association (MDNA), and the Association of Machinery and Equipment Appraisers (AMEA) national conferences. Joel is a certified AMEA appraiser and member since 1991. He was also a member of the Equipment Appraisers Association of North America (EAANA) and is an active member of the MDNA and IAA.

He holds auctioneer licenses in Georgia, Illinois, Indiana, South Carolina, Tennessee, Texas, Virginia and Wisconsin. Joel enjoys giving his time and talents to both the LUNGevity Foundation and the Deerfield High School Chest and proudly serves as the charity auctioneer for both.

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