Guide to Equipment Photography for Faster Sales

Although he has been forgotten by many, Edwin Land, the inventor who created the Polaroid film, astounded the world when he first demonstrated the Polaroid camera. Camera owners had to buy film, put the film in the camera, take pictures, and then bring the film to a drugstore to be developed. Film development generally took a week, and the resulting images were often blurry or out of focus. When Land demonstrated the Polaroid film, reporters rushed to the stage, astounded by the ability to see a developed picture within a minute.

Today, we take pictures effortlessly, often storing thousands of images on our phones. As visual creatures, we rely heavily on sight to navigate and interpret the world. The saying 'a picture is worth a thousand words' holds true for both good and bad images.

Here at Aaron, we see hundreds of thousands of pictures of equipment each year. Using the lessons below and understanding the power of visual communication will help you capture high-quality photos of your surplus equipment, ensuring you present your products as well as possible.