Privacy Policy

Your Privacy is Important to Us

Aaron Equipment Company is strongly committed to protecting your privacy and providing a safe online experience for all of our users and subscribers while offering the highest quality machinery and services to them. Because we gather certain types of information about and from users and subscribers so that we can fulfill your requests and better serve your needs, we feel you should fully understand the terms and conditions surrounding the collection and use of this information. We strive to do everything we can to protect the privacy of our users. We do not sell or exchange personally identifiable information with any third parties.

We collect information volunteered by the consumer, such as request for quote information or comments from our related forms, name and address, telephone number, fax number. The information we collect is used only by Aaron Equipment Company to notify consumers about updates to our equipment inventory, or information regarding a request for quotation proposal and printed marketing literature.

If you do not want to receive e-mail from us in the future, please let us know by sending us e-mail or calling us at 630-350-2200.

Effective Date: 01/07/2026

Last Updated: 01/07/2026

Aaron Equipment Company (“Aaron Equipment,” “we,” “us,” or “our”) is committed to protecting your privacy and maintaining the trust of our customers, vendors, and website visitors. This Privacy Policy explains how we collect, use, protect, and share personal information, including information related to SMS communications.

This policy applies to all information collected through our website, communications, and business interactions.

Information We Collect

We collect personal information that you voluntarily provide to us, including but not limited to:

  • Name

  • Company name

  • Email address

  • Mailing address

  • Telephone number (including mobile phone number)

  • Information submitted through contact forms, quote requests, service inquiries, or direct communications

We do not knowingly collect sensitive personal information.

How We Collect Information

We collect personal information through:

  • Website forms (e.g., Request for Quote, Contact Us)

  • Phone calls, emails, and SMS conversations

  • Direct business communications

  • Customer-initiated inquiries and transactions

How We Use Personal Information

We use personal information solely for legitimate business purposes, including:

  • Responding to inquiries and requests

  • Providing information about equipment, services, or availability

  • Processing transactions and managing accounts

  • Coordinating inspections, logistics, appointments, or service activities

  • Communicating with customers, vendors, or suppliers regarding active business matters

  • Improving customer service and operational efficiency

We do not use personal information for unsolicited marketing without explicit consent.

SMS Communications & Messaging Privacy

SMS Consent

If you consent to receive SMS messages from Aaron Equipment Company, you agree to receive conversational, transactional, and customer service SMS messages from us. These messages may include:

  • Responses to equipment inquiries

  • Order, account, or service updates

  • Scheduling confirmations

  • Logistics notifications

  • General customer service communications

Message frequency may vary.

Message and data rates may apply.

Opt-Out & Help

  • Reply STOP to any SMS message to opt out at any time

  • Reply HELP for assistance

Opting out of SMS messages will not affect your ability to do business with Aaron Equipment Company.

SMS Data Use & Sharing

  • SMS consent and phone numbers are not shared with third parties or affiliates for marketing purposes.

  • SMS consent is used exclusively by Aaron Equipment Company for direct communications.

  • We may share limited information with trusted service providers only as necessary to deliver SMS messages and support communications.

  • All service providers are contractually required to safeguard personal information and may not use it for any other purpose.

Email Communications

If you do not wish to receive email communications from us, you may opt out by contacting us directly or following any unsubscribe instructions provided in our emails.

Cookies & Website Analytics

Our website may use standard cookies or analytics tools to improve functionality and user experience. These tools do not collect personally identifiable information unless voluntarily provided by you.

Data Security

We take reasonable administrative, technical, and physical measures to protect personal information from unauthorized access, disclosure, alteration, or destruction. While no method of transmission or storage is 100% secure, we strive to protect your information using commercially reasonable safeguards.

Your Privacy Rights

You may request to:

  • Access the personal information we hold about you

  • Correct or update your information

  • Request deletion of your personal information, subject to legal or contractual obligations

  • Withdraw consent for communications at any time

To exercise these rights, please contact us using the information below.


General Data Protection Regulation (GDPR)

GDPR Policy

If you are a resident of the European Economic Area (EEA), you have certain data protection rights. We aim to take reasonable steps to allow you to correct, amend, delete, or limit the use of your Personal Data.

If you wish to be informed what Personal Data we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you.

  • The right of rectification. You have the right to have your information rectified if that information is inaccurate or incomplete.

  • The right to object. You have the right to object to our processing of your Personal Data.

  • The right of restriction. You have the right to request that we restrict the processing of your personal information.

  • The right to data portability. You have the right to be provided with a copy of your Personal Data in a structured, machine-readable and commonly used format.

  • The right to withdraw consent. You also have the right to withdraw your consent at any time where we have relied on your consent to process your personal information.

Please note that we may ask you to verify your identity before responding to such requests.

GDPR Notice (EEA Residents)

If you are located in the European Economic Area (EEA), you have additional data protection rights, including the right to access, rectify, restrict, object to processing, request data portability, and withdraw consent. We may request verification of identity before fulfilling such requests.

Changes to This Privacy Policy

We reserve the right to update this Privacy Policy at any time. Updates will be posted on this page with a revised “Last Updated” date.

Contact Information

If you have any questions about this Privacy Policy or our data practices, please contact:

Aaron Equipment Company

900 National Parkway, Suite 275

Schaumburg, IL 60173

Phone: 630-350-2200

Website: https://www.aaronequipment.com

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