MTS Journal Interview with Joel Bersh from AIS

by AaronEquipmentCo9. August 2021 17:39
Aaron Equipment is known for processing and packaging equipment, and you have brought to Aaron Industrial Solutions your experience in metal, recycling, plastics, and printing, among other industries. In these markets, prior to COVID, how did you determine when to conduct your auctions in-person or online? [More]

Aaron Industrial Marketplace Auction Platform Targets New Niche for 2012

by AaronEquipmentCo5. February 2012 11:08
AIM Auction Platform Focusing on Businesses that Need to Liquidate Equipment Fast Chicago, IL – February 5, 2012 – Following a highly successful effort last month to quickly liquidate a going-out-of-business heat treating metal parts manufacturer, Aaron Industrial Marketplace (AIM) realized that it had unearthed an overlooked niche. The auction platform provider immediately set its sights on serving businesses in a similar situation. That accomplishment has fueled AIM to make plants and manufacturing facilities that are closing their doors and must therefore sell off their assets fast an additional corporate focus in 2012. The Aaron Industrial Marketplace has been in business for over two years now, and in that timeframe it has helped numerous businesses turn their excess equipment and machinery into cash. The venture into rapid liquidation of equipment is therefore more of an extension of its already proven business model rather than a brand new direction. “We’ve always targeted businesses that had equipment to sell but didn’t have the expertise to get it sold themselves. Now all we’re doing is adding a lack of time to that equation,” explains company spokesperson Bruce Baird. “We offer a turnkey solution to convert excess machinery to cash, and we have the know-how and experience to get it done fast.” Speed and expert assistance aren’t the only reasons a business should consider the AIM platform as a means of selling off its excess inventory, though. The Aaron Industrial Marketplace team’s ability to get the job done with minimal interruption to normal operations is another. But perhaps the most compelling one is AIM’s capability to maximize a business’s profits on such sales. “Before an auction gets underway, we take the time to talk to business owners one on one. During that interaction, we’re able to give them a better understanding of what their equipment is really worth. Oftentimes, AIM sees more value in tangible assets than the actual business owners do. As a result, we can help them secure the most money for their equipment,” Baird adds. What’s more, the amount of equipment needing to be liquidated is not an issue for AIM. The Aaron Industrial Marketplace has the capability to sell individual production pieces all the way to complete plants, even under tight deadlines. In less than 30 days, the company was able to sell off all the leftover assets of a soon-to-close heat treating plant and leave behind a clean building. Business owners who need to clear out excess machinery and equipment in a hurry can learn more about what the Aaron Industrial Marketplace has to offer online at For more information on the auction platform that is now focusing on easing the asset liquidation process, contact Bruce Baird at (510) 452-7858. ###

Aaron Industrial Marketplace Looks Forward to Another Successful Year of Online Equipment Bidding

by AaronEquipmentCo3. January 2012 11:26
AIM Auction Platform Aims to Keep Its Sales Momentum Going in 2012 Chicago, IL – Aaron Industrial Marketplace (AIM) ends 2011 on a high note, with full anticipation of an even more successful 2012. The online auction platform that is devoted to the sale of used, new and reconditioned-to-new equipment wound down the clock on 15 auctions this past year, all of which exceeded the company’s goals and expectations. Among the highlights of the year-long bidding frenzy were a tank and vessel lot in January that sold at an average of 15 percent above the expected auction value. Aaron Industrial Marketplace followed up that 2011 opener with a quartet of successes in February, including a toner (pulverized) manufacturing equipment auction that drew in 34 registered bidders from the U.S. and abroad. With the winners hailing from four different countries, this auction solidified AIM’s international process equipment auction presence. Even a tight niche, a potato processing auction in March proved a pleasant surprise in terms of both its sell-through rate and the dollar amount recorded. More recently, when the company’s nutraceutical equipment auction closed in October, it proved the most successful auction conducted through the bidding arena to date. AIM owes at least part of these successes to the new features it introduced to its auction platform in 2011. In particular, the addition of a “Buy It Now” capability attracted bidders wishing to close a deal instantly. Company spokesperson Bruce Baird explains, “We received great feedback on this functionality, which we anticipate to propel us forward into a banner 2012.” If the 2012 Aaron Industrial Marketplace calendar is any indication, Baird’s predictions will easily hold true. The company already has 14 auctions scheduled for the New Year, with plans to hold at least one per month throughout the year. Those currently on tap for 2012 encompass equipment from a wide range industries, including food processing and packaging, chemical, test equipment, chemical processing equipment, and sheet and plastic molding equipment. “We are anxiously looking forward to extending the momentum we sparked in 2011 into 2012 and beyond,” Baird notes. “Based on the continually growing interest in the AIM platform, we’ll be booking even more auctions this upcoming year than we did last year.” Buyers and sellers of equipment who would like to learn more about what the Aaron Industrial Marketplace has in store for 2012 can check out all the upcoming auctions online at For more information on the platform enhancements that catapulted AIM to its 2011 successes, contact Bruce Baird at (510) 452-7858.

Aaron Industrial Marketplace’s February Auctions Go Four for Four

by AaronEquipmentCo3. March 2011 14:22
Casein Plant, Plastics Equipment, Toner Equipment and Wheel Loader All Bring in Top Bids Chicago, IL – March 7, 2011 – March rolled in like a proud lion at the Aaron Industrial Marketplace (AIM), with all four of its late February process equipment auctions garnering positive results. Over the course of two days, February 23 and 24, 2011, the quartet of casein plant, plastics equipment, toner equipment and Komatsu wheel loader auctions successfully closed after a buying frenzy that company management describes as “spirited bidding.” Setting the stage for the quadruple triumphs was the Komatsu wheel loader auction. When bidding on this heavy equipment bucket loader, which was conducted in conjunction with Return on Investment Auction services of Minnesota, wrapped up on February 23, 2011, the reserve price was easily met. February’s extreme weather conditions in the Midwest contributed to this successful close, with the winning bidder planning to put the machine to work on snow removal. That same day, the Aaron Industrial Marketplace scored a second bidding coup with its toner (pulverized) manufacturing equipment auction. This sale consisted of 100 lots located in two different locations. Before its successful completion, it drew in 34 registered bidders from the U.S. and abroad, with the ultimate winners hailing from four different countries. This achievement elevated AIM in its goal toward becoming an international process equipment auction presence. Aaron Industrial Marketplace management barely had time to celebrate these sales victories before two more auctions upped the company’s batting average. Just one day later, AIM ended bidding on a plastics related equipment auction and a complete casein plant auction. Fifty-eight lots made up the former sale, including cast film line, major components for a profile line, extruders, granulators, pelletizers, mixers, blenders, sizing tanks, pullers, winders, hammer mills, dryers, compressors and more. It was the second plastics-related AIM auction of its kind, with 65 bidders competing for its items and both the number of lots sold and the ending dollar amounts exceeding projections. The outcome was so favorable in fact that the Aaron Industrial Marketplace will hold another plastics auction in July 2011. Sharing the day’s spotlight was the complete casein plant auction. AIM spokesperson, Bruce Baird, explains, “We are currently in negations on the sale of this plant, with several active bidders taking extreme interest in its components.” Of the four auctions as a whole, he adds, “We are pleased with the results and see strong values for the rest of the year. Process equipment seekers who like to get in on the next round of bidding on new, used and reconditioned items can learn more about the Aaron Industrial Marketplace online at Business owners who would like to receive top dollar on their no-longer-needed process equipment inventory can contact Bruce Baird at (510) 452-7858.


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